Last Year’s Highlights And This Year’s Theme:
The 2-Part Value Promise to Attendees:
1. Help practices understand, then benefit from, the integration of the latest digital marketing strategies, tools and trends.
2. Leave the conference with clarity, peace of mind, and a digital marketing plan that’s doable, effective, and grows their thriving practice.
How You’ll Benefit From Attending:
Learn How To Use Digital Marketing To Attract New Patients
Learn How To Effectively Combine Marketing Inside Your Practice With What Happens Online
Create An Easy Roadmap For Digital Marketing Success, Customized To YOUR Practice Needs
Clearly Understand The Relationships Between Various Digital Tools & Strategies
Learn How To Keep Digital Marketing Simple & Efficient
Earn 12 Hours of AGD Continuing Education Credit*
8:00–8:15 WELCOME & BUSINESS
8:15–9:00 OVERVIEW KEYNOTE
Topic: The State of Dental Digital Marketing in 2017
Speaker: Jack Hadley
9:00–9:35 LECTURE #1
Topic: “Using Data to Focus and Drive Practice Marketing”
Speaker: Mike Buckner
9:35–10:10 LECTURE #2
Topic: “Marketing Effectiveness Online Starts Offline in Your Local Community”
Speaker: Dr. Craig Spodak
10:40–11:15 LECTURE #3
Topic: “SEO & PPC Today: Targeting, Rankings, Local Listings, and Analytics”
Speaker: Lane Anderson
11:15–11:50 LECTURE #4
Topic: “Amazing, Rapid-Fire Ideas You’ll Use Tomorrow!”
Speakers: Laci Phillips, Genevieve Poppe, Minal Sampat, Susan Simms
1:00–1:35 LECTURE #5
Topic: “Choosing and Marketing Additional Services”
Speaker: Dr. Tim Bizga
1:35–2:10 LECTURE #6
Topic: “Supporting Digital Marketing Through Team & Patient Communications”
Speaker: Laura Hatch
2:10–2:45 LECTURE #7
Topic: “Storytelling Creates Digital Marketing Buzz Around Your Practice”
Speaker: Todd Murray
3:15–3:50 LECTURE #8
Topic: “How Effective Practices Rock Social Media Marketing”
Speaker: Blake Hadley
3:50–4:25 LECTURE #9
Topic: “Content Marketing in Dental Practices”
Speaker: Kristie Nation
4:25–5:25 EXPERT PANEL Q&A
8:00–8:10 WELCOME & BUSINESS
8:10–8:45 LECTURE #10
Topic: “Getting the Right Reviews in the Right Places in the Right Ways”
Speaker: Steve Anderson
8:45–9:20 LECTURE #11
Topic: “Turning Phone ‘Numbers’ Into Revenue Through Marketing”
Speaker: Dustin Bybee
9:20–9:55 LECTURE #12
Topic: “Dental Marketing Budgets: Decisions, Practical Steps, and Consistency”
Speakers: Andrew Hinrichs
10:25–10:55 STRUCTURED, SMALL GROUP DISCUSSIONS
10:55–11:25 PLAN COMPLETION
11:25–12:30 EXPERT PANEL Q&A
12:30 CONFERENCE CONCLUDES
Successful, effective online marketing doesn’t start online—it starts inside your practice! With the right mindset and systems, great marketing becomes an extension of the patient experience. Learn actionable tips for helping your team help. Everything is marketing.
The term “reputation management” gets thrown around a lot these days. But what does it really mean? We’ll bring clarity to this term including simple, actionable steps you can take to not just manage your reputation but to enhance and strengthen it.
Face-to-face, relationship marketing helps your practice stop focusing on what you make (dentistry), and focus on what you make possible. You’re “selling” comfort, health, appearance, confidence, and trust. That message spreads in viral ways through digital marketing!
Roll up your sleeves and put on your thinking cap as we run through exercises designed to help you start easily creating personalized content that will make your digital marketing efforts effective (and keep them simple). We’ll do it with you and we’ll show you how!
Social media marketing is here to stay, in constantly evolving forms. The practices that understand, participate in, and leverage it are the ones that reap success. We’ll dissect the latest dental-specific success stories and discuss social media’s “secret sauce”.
Effective dental websites today do two things. They’re structured to be search engine friendly, and they’re people friendly! Today’s interdependence of SEO, structure and content provides powerful marketing opportunities for practices that effectively combine them.
Most practices wonder about the relationship between “organic” digital strategies and “paid” digital strategies. It can be confusing. Is one better than the other? How can they work together? Can their effectiveness be measured and improved? In a word, absolutely.
You keep hearing about the importance of online reviews for your practice. But, are all reviews created equal? How do you more easily get the “right” reviews and how do you get them posted where they’ll be seen and drive new patients to your practice? We’ll dive deep, then simplify.
Social media activity and engagement isn’t the goal. It’s a means to an end. It’s part of a much bigger strategy where everything you do points toward creating a thriving practice! Social media success can start with campaigns, but it must end in a commitment to results.
How do you figure out what to spend on marketing? This question plagues SO many practice owners. We’ll discuss ways you can find peace of mind with this topic knowing that you understand what things are best resourced and what things you can/should be doing yourself.
For two days you’ll be learning, absorbing, and starting to build your own practice’s effective marketing strategy by crystalizing your notes and thoughts with the goal of returning to your practice with an actionable plan you can easily and systematically implement. We’re going to help you do that!
Come to the conference with you toughest questions, your frustrations, your wants, needs, and desires! The separation of educating from pitching during this conference is not only refreshing, but is designed to provide you with real answers that you can count on and implement. Test these experts!
Who Should Attend:
For the greatest success, we STRONGLY recommend that at least two people from your practice attend. The first should be the person who handles your in-practice marketing and the second should be the practice’s owner/doctor/decision maker. Here are the reasons why…
- Successful digital marketing requires team support and unity inside your practice! Online and in-practice strategies MUST work together.
- This conference is “hands-on”. Having the two of you here participating together will ensure you’re on the same page and make your take-away plan much more applicable and effective.
- Your second person attends at no additional registration cost.