“In my 37 years in the dental field I can say this has been the most productive and informative dental session I have been in. For me, that is saying a lot because I have done many, many courses and seminars.”
ANGIE PARIS, General Manager for Dr. Libstug & Associates
For registration questions, contact Greg Anderson at (801) 293-8522.
For conference questions, contact Jack Hadley at (385) 985-2193.
Or email us at info@dentalmarketingconference.com.
Here’s How You’ll Benefit From Attending:
Learn How To Use Digital Marketing To Attract New Patients
Learn How To Effectively Combine Marketing Inside Your Practice With What Happens Online
Create An Easy Roadmap For Digital Marketing Success, Customized To YOUR Practice Needs
Clearly Understand The Relationships Between Various Digital Tools & Strategies
Learn How To Keep Digital Marketing Simple & Efficient
Earn 12 Hours of AGD Continuing Education Credit*
Topics Covered:
Digital Marketing Starts Inside Your Practice
Successful, effective online marketing doesn’t start online—it starts inside your practice! With the right mindset and systems, great marketing becomes an extension of the patient experience. Learn actionable tips for helping your team help. Everything is marketing.
Successful, effective online marketing doesn’t start online—it starts inside your practice! With the right mindset and systems, great marketing becomes an extension of the patient experience. Learn actionable tips for helping your team help. Everything is marketing.
Online Reputation Management Made Simple
The term “reputation management” gets thrown around a lot these days. But what does it really mean? We’ll bring clarity to this term including simple, actionable steps you can take to not just manage your reputation but to enhance and strengthen it.
The term “reputation management” gets thrown around a lot these days. But what does it really mean? We’ll bring clarity to this term including simple, actionable steps you can take to not just manage your reputation but to enhance and strengthen it.
Community Marketing: An In-Practice/Online Blend
Face-to-face, relationship marketing helps your practice stop focusing on what you make (dentistry), and focus on what you make possible. You’re “selling” comfort, health, appearance, confidence, and trust. That message spreads in viral ways through digital marketing!
Face-to-face, relationship marketing helps your practice stop focusing on what you make (dentistry), and focus on what you make possible. You’re “selling” comfort, health, appearance, confidence, and trust. That message spreads in viral ways through digital marketing!
Keeping Content Marketing Fast & Easy
Roll up your sleeves and put on your thinking cap as we run through exercises designed to help you start easily creating personalized content that will make your digital marketing efforts effective (and keep them simple). We’ll do it with you and we’ll show you how!
Roll up your sleeves and put on your thinking cap as we run through exercises designed to help you start easily creating personalized content that will make your digital marketing efforts effective (and keep them simple). We’ll do it with you and we’ll show you how!
Social Media Isn’t Something You “Have”, It’s Something You “Do”
Social media marketing is here to stay, in constantly evolving forms. The practices that understand, participate in, and leverage it are the ones that reap success. We’ll dissect the latest dental-specific success stories and discuss social media’s “secret sauce”.
Social media marketing is here to stay, in constantly evolving forms. The practices that understand, participate in, and leverage it are the ones that reap success. We’ll dissect the latest dental-specific success stories and discuss social media’s “secret sauce”.
Today’s Effective Website: “Must-Haves” And “Must-Dos”
Effective dental websites today do two things. They’re structured to be search engine friendly, and they’re people friendly! Today’s interdependence of SEO, structure and content provides powerful marketing opportunities for practices that effectively combine them.
Effective dental websites today do two things. They’re structured to be search engine friendly, and they’re people friendly! Today’s interdependence of SEO, structure and content provides powerful marketing opportunities for practices that effectively combine them.
PPC, Local Listings, & Tracking Strategies That Work
Most practices wonder about the relationship between “organic” digital strategies and “paid” digital strategies. It can be confusing. Is one better than the other? How can they work together? Can their effectiveness be measured and improved? In a word, absolutely.
Most practices wonder about the relationship between “organic” digital strategies and “paid” digital strategies. It can be confusing. Is one better than the other? How can they work together? Can their effectiveness be measured and improved? In a word, absolutely.
Why & Where Reviews Matter Most
You keep hearing about the importance of online reviews for your practice. But, are all reviews created equal? How do you more easily get the “right” reviews and how do you get them posted where they’ll be seen and drive new patients to your practice? We’ll dive deep, then simplify.
You keep hearing about the importance of online reviews for your practice. But, are all reviews created equal? How do you more easily get the “right” reviews and how do you get them posted where they’ll be seen and drive new patients to your practice? We’ll dive deep, then simplify.
Turning Social Media Activity Into Revenue-Generating Results
Social media activity and engagement isn’t the goal. It’s a means to an end. It’s part of a much bigger strategy where everything you do points toward creating a thriving practice! Social media success can start with campaigns, but it must end in a commitment to results.
Social media activity and engagement isn’t the goal. It’s a means to an end. It’s part of a much bigger strategy where everything you do points toward creating a thriving practice! Social media success can start with campaigns, but it must end in a commitment to results.
Creating & Working Within Marketing Budgets
How do you figure out what to spend on marketing? This question plagues SO many practice owners. We’ll discuss ways you can find peace of mind with this topic knowing that you understand what things are best resourced and what things you can/should be doing yourself.
How do you figure out what to spend on marketing? This question plagues SO many practice owners. We’ll discuss ways you can find peace of mind with this topic knowing that you understand what things are best resourced and what things you can/should be doing yourself.
Preparing Your Own Customized Action Plan (Hands-On w/Workbook)
For two days you’ll be learning, absorbing, and starting to build your own practice’s effective marketing strategy by adding content to your workbook with the goal of returning to your practice with an actionable plan you can easily and systematically implement. We’re going to help you do that!
For two days you’ll be learning, absorbing, and starting to build your own practice’s effective marketing strategy by adding content to your workbook with the goal of returning to your practice with an actionable plan you can easily and systematically implement. We’re going to help you do that!
Expert Panel Q&A
Come to the conference with you toughest questions, your frustrations, your wants, needs, and desires! The “no pitching” atmosphere of this conference is not only refreshing, but is designed to provide you with real answers that you can count on and implement.
Come to the conference with you toughest questions, your frustrations, your wants, needs, and desires! The “no pitching” atmosphere of this conference is not only refreshing, but is designed to provide you with real answers that you can count on and implement.
Who Should Attend:
For the greatest success, we STRONGLY recommend that at least two people from your practice attend. The first should be the person who handles your in-practice marketing and the second should be the practice’s owner/doctor/decision maker. Here are the reasons why…
- Successful digital marketing requires team support and unity inside your practice! Online and in-practice strategies MUST work together.
- This conference is “hands-on”. Having the two of you here participating together will ensure you’re on the same page and make your take-away plan much more applicable and effective.
- Your second person attends at no additional registration cost.
Schedule:
Friday, April 29
- 6:00am – 8:00am: Breakfast Provided By Hotel
- 8:00am – 8:15am: Welcome, Greg Anderson
- 8:15am – 9:15am: Jack Hadley, “Overview: The State of Dental Digital Marketing in 2016”
- 9:15am – 10:00am: Steve Anderson, “All Marketing Starts Inside Your Practice”
- 10:00am – 10:15am: Break
- 10:15am – 11:00am: Lane Anderson, “Top Search Strategies & Tactics: Creating Compelling Presence on Today’s Evolving Search Pages”
- 11:00am – 11:45am: Blake Hadley, “Effective Social Media Marketing”
- 11:45am – 12:30pm: Brandon Janis & Adrian Lefler, “Harvesting Your Million-Dollar Filing Cabinet Through Digital Marketing”
- 12:30pm – 1:30pm: Lunch Provided
- 1:30pm – 2:15pm: Brent Hicken, “The Measure of Success: Learnings from Simple to State-of-the Art Tracking Tools and Data Applications”
- 2:15pm – 3:00pm: Mike Buckner, “Digital Marketing’s Integration With Patient Communications”
- 3:00pm – 3:15pm: Break
- 3:15pm – 4:00pm: Dr. Anissa Holmes, “Delivering WOW: Achieving Massive Results Through Digital Marketing”
- 4:00pm – 4:45pm: Rusty Curtis, “Today’s Effective Website: ‘Must-Haves’ And ‘Must-Dos’”
- 4:45pm – 5:30pm: Susan Pruitt, “Community Marketing: An In-Practice/Online Blend”
- 5:30 – 6:30: Hotel Hosted Reception
Saturday, April 30
- 6:00am – 8:00am: Breakfast Provided By Hotel
- 8:00am – 8:15am: Welcome & Business, Greg Anderson
- 8:15am – 9:00am: Seth Dahle, “Reviews: Why & Where They Matter”
- 9:00am – 9:45am: Kristie Nation, “Creating And Working Within The Right Marketing Budgets”
- 9:45am – 10:00am: Break
- 10:00am – 10:45am: Mastermind Groups
- 10:45am – 11:30am: Creating Your Own Practice’s Custom Plan
- 11:30am – 12:15pm: Q&A With All Presenters
- 12:15pm – 12:30pm: Concluding Remarks & Survey
- 12:30pm: Adjourn
Reserve Your Discounted Hotel Room(s)!
It’s important that you arrive in Dallas on Thursday, April 28th because the conference starts PROMPTLY at 8:00am on Friday, April 29th. RESERVE YOUR HOTEL ROOM(s) AT OUR SPECIAL EVENT RATE by clicking the link below.
Host Hotel Information:
Embassy Suites Hotel, Dallas DFW North – 2401 Bass Pro Drive, Grapevine, TX 76051 – (972) 724-2600
Sponsored by:
